Successful Search Engine Optimisation Event

I received an Email from Randeep Nagra, Marketing Officer at IT Futures today telling me about their next event - Successful SEO which is going to be held on the 20th May at Alton Towers. I have attended other training events organised by IT Futures and have always found them to be very useful. If you would like to attend click the link Successful SEO, it is open to small and medium businesses. Below is more information about the event.

This essential one day Search Engine Optimisation seminar is designed to improve your rankings in the search engines, solve your SEO problems and answer your search marketing questions.

Search Engine Optimisation is a must for businesses who want to get found in Google.

Who Should Attend?
This is not a course for absolute beginners: we are assuming that you already have a website, or you may be planning a new website and that you understand the basics of how search engines rank pages.

This is going to be a fast paced day, and it includes as much SEO knowledge as you can stuff into your brain!

You will leave the day with a written plan of action detailing the specific steps you need to take to optimise your website.

What Will I Learn?
* How to diagnose your website problems
* Create an SEO plan of action for your website
* Use search engine optimisation tips and tricks to increase your rankings and traffic
* Understand why some sites rank so highly
* Measure your SEO success

The Trainer
Susan Hallam is a leading Internet Marketing trainer and consultant, with more than 20 years experience in the information industry.

Why not come along and learn useful tips to improve the performance of your business on the World Wide Web.

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Google @ Work Course

Following the successful course Internet Marketing on a Shoestring (archive Jan 2009), found via the Business Link West Midlands site, Nigel from thd has booked a place on the next course, Google @ Work.

At this event he will be introduced to and learn about the following Google applications:
  • Introducing your Google Account
  • Understanding & improving Google's indexing and ranking of your website using Webmaster Central
  • Analysing the visitors to your site & how they behave using Analytics
  • Offering eCommerce on your website using Google Checkout
  • Improving your website using Maps, Mashups, Site Search & Gadgets
  • Superior searching using Suggest, Trends, Alerts & Advanced Search
  • Promoting your business on the web using Blogger, Product, Mobile and Base
  • Discover productivity tools including Docs, Spreadsheets, Calendar, Desktop & Pack
  • Communication tools using Gmail, Talk & Groups
  • Personalise your Google experience with iGoogle
  • Understanding the Google universe: Sketchup, Orkut, YouTube & More

The trainer at the event will once again be the engaging Susan Hallam, Internet Marketing Consultant. Lets hope the venue has a more stable internet connection this time.
Looking forward to it, will report back after the event.

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Internet Marketing on a Shoestring

On the 27th Jan 2009 Nigel from thd attended an extremely informative course called Internet Marketing on a Shoestring. The course was featured on the Business Link West Midlands site and held at the Lygon Arms, Broadway, Worcestershire.

The speaker / trainer / font of knowledge, was Susan Hallam, Internet Marketing Consultant. She was excellent, entertaining, engaging and informative. So much so that the day flew past and the resultant headache from information overload was well worth it. If you are thinking about attending one of her course or using her in a consultant capacity I would highly recommend it.

The workshop was designed to help you harness the marketing potential of the internet. It showed you how to generate consistently high levels of the right kind of traffic to your website through employing simple and low-cost promotional techniques.

The event covered
  • How to design your website to get the ‘most desired response
  • Tried and tested techniques for your website health checks
  • A look at recent developments, including blogging, podcasts, online press releases, MySpace / social networks
  • How to use email marketing and easy steps for publishing an email newsletter

During the event I was lucky enough to have a critique of the thd homepage. The points raised were both thought provoking and useful. I have taken them onboard and hope to implement the changes soon.

The event was a great success, the only negative part was the loss of internet connection by the Lygon Arms, which could have been an issue but was managed really well by Susan.

Many thanks to the organisers, Susan Hallam and Business Link.

Here's to a better internet experience for everyone.

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